Did you know that ads with photos have 300% greater recall than ads without photos?* That’s a compelling reason to add pictures to your signs.
Full-color graphics have the highest awareness of all sign categories.**
Adding a border to your sign helps focus your customers’ attention so they can read it 26% faster. And by presenting special information in a second color, you can increase your customers’ retention by 78%—and draw a better response.*
Signage builds awareness through low-cost, multiple impressions, reinforcing your advertising messages in other media.
Make sure your sign and its message are visible from the typical viewing distance—and that the sign is easily distinguishable from its surroundings. When you don’t have room for large enough letters, try using light-colored letters on a dark background. The contrast will make the lettering appear larger, and viewers will find the sign easier to read.
Make it easier for customers to read your message by choosing a design that distinguishes individual letters. Studies have shown that black letters on a yellow background or yellow letters on a black background are the easiest color combinations to read, especially at a distance.
Draw your customers’ attention to your sign by changing its message, color, size or shape frequently.
* Source: Pennsylvania College of Optometry.
** Based on a 3M® marketing study on visual merchandising.